Parity

Give every client a defined outcome: protection or income.

Clients ask how to protect what they own, or how to turn it into income. Options can answer both, but the analysis takes time, the trade-offs are hard to explain, and implementation is easy to get wrong. Parity makes each step clear.

Built for advisors, not traders.

Most options tools are built for active trading. Advisors need something different: a way to show a client what each outcome costs, document why it fits, and implement it in the accounts you already manage.

When diversification isn’t enough.

“What happens when stocks and bonds fall together?”
2022 showed the limits of diversification. Options let you define how much of a holding’s downside a client keeps for a set period, with the cost and the upside trade-off known before you place the trade.

What Parity helps you do

  • Model protection and income structures (collars, protective puts, buffers, covered calls and cash-secured puts) on a client's stock or ETF positions
  • Compare downside exposure, upside potential, premiums and time horizon side by side
  • Compare structures across available expirations
  • Backtest outcomes against historical market periods to see how a structure would have held up
  • Create client-ready reports for meetings and your files
  • Generate the exact trade (strikes, expirations, quantities) to place at your custodian
  • Keep assets at your custodian and stay in control of the client relationship
  • Explore a separate engagement with Parity Investment Management for options-overlay management

Payoffs shown are modeled at expiration. Covered calls generate premium income but do not set a downside floor.

How it works

1

Enter the position

A concentrated stock, an ETF holding, or money a client will need on a set date.

2

Compare outcomes

See downside exposure, upside potential, cost and time horizon for each structure, along with the options behind it.

3

Implement your way

Place the trade yourself at your custodian, or explore a separate engagement with Parity Investment Management to manage the overlay.

Our goal

Make every options-based outcome, protection or income, something an advisor can explain, document and implement with confidence.

Grayson Niehaus, CFA - Founder of Parity Outcomes

Why I built Parity

Equity markets are one of the most powerful generators of long-term wealth, but large drawdowns test every client's resolve, and decisions made under stress are rarely the best ones. Diversification helps, but assets can fall together, and selling a position a client believes in isn't always the right answer. I built Parity to give advisors another tool: defined outcomes, protection or income, with clear trade-offs, so clients can decide in advance what they're taking on.

Grayson Niehaus, CFA · Founder of Parity

Parity

Options strategy analysis and reporting for financial advisors.

Analysis tools are provided by Parity Outcomes, Inc., a technology provider. Parity Outcomes, Inc. does not place trades or take custody of client funds. Advisors select parameters and implement trades through their clients' custodians.

Investment advisory and management services, where engaged, are provided separately by Parity Investment Management, LLC, a Tennessee-registered investment adviser. Advisory services are subject to eligibility, state availability, and the applicable advisory agreement. Registration does not imply a certain level of skill or training.

Options involve risk and are not suitable for all investors. Defined outcomes are illustrative estimates based on option pricing, market conditions, execution assumptions, fees, and the stated outcome period. Investors may experience losses, and outcomes are not guaranteed.

11020 Hughlan Dr. · Knoxville, TN 37934

© 2026 Parity Outcomes, Inc. All rights reserved.