Parity
Give every client a defined outcome: protection or income.
Clients ask how to protect what they own, or how to turn it into income. Options can answer both, but the analysis takes time, the trade-offs are hard to explain, and implementation is easy to get wrong. Parity makes each step clear.
Built for advisors, not traders.
Most options tools are built for active trading. Advisors need something different: a way to show a client what each outcome costs, document why it fits, and implement it in the accounts you already manage.
When diversification isn’t enough.
“What happens when stocks and bonds fall together?”
What Parity helps you do
- Model protection and income structures (collars, protective puts, buffers, covered calls and cash-secured puts) on a client's stock or ETF positions
- Compare downside exposure, upside potential, premiums and time horizon side by side
- Compare structures across available expirations
- Backtest outcomes against historical market periods to see how a structure would have held up
- Create client-ready reports for meetings and your files
- Generate the exact trade (strikes, expirations, quantities) to place at your custodian
- Keep assets at your custodian and stay in control of the client relationship
- Explore a separate engagement with Parity Investment Management for options-overlay management
Payoffs shown are modeled at expiration. Covered calls generate premium income but do not set a downside floor.
How it works
Enter the position
A concentrated stock, an ETF holding, or money a client will need on a set date.
Compare outcomes
See downside exposure, upside potential, cost and time horizon for each structure, along with the options behind it.
Implement your way
Place the trade yourself at your custodian, or explore a separate engagement with Parity Investment Management to manage the overlay.
Our goal
Make every options-based outcome, protection or income, something an advisor can explain, document and implement with confidence.

Why I built Parity
Equity markets are one of the most powerful generators of long-term wealth, but large drawdowns test every client's resolve, and decisions made under stress are rarely the best ones. Diversification helps, but assets can fall together, and selling a position a client believes in isn't always the right answer. I built Parity to give advisors another tool: defined outcomes, protection or income, with clear trade-offs, so clients can decide in advance what they're taking on.
Grayson Niehaus, CFA · Founder of Parity